An alphabetical guide to many of the common acronyms used by brands.
Many brands discovered the continuing rising cost of CPM's in 2020, which is only more reassurance that the most important way to grow your business which is owned marketing channels. Looking on a quarter by quarter comparison CPM's have consistently...Continue reading
Today (April 11th, 2021) I'm releasing the v1.1 of this post, expect it to evolve and change over time. Running a business is no easy task, whether you're building something on the evenings and weekends or grinding 80 hour weeks to scale...Continue reading